Aashirvaad

Since 2002 · India’s most trusted kitchen

The blessing of real food, in every pack.

Discover the portfolioTrace your grain
Hands rolling dough on a wooden counter beside fresh puffed rotis, chakki flour and warm morning light in an Indian kitchen
Aashirvaad Shudh Chakki Atta pack styled with wheat grains

Flagship

Shudh Chakki Atta

100% atta. 0% maida.

100% Atta. 0% Maida.Chakki groundFarmer-first sourcingNo bleaching agentsFortified with ironTested 43 times100% Atta. 0% Maida.Chakki groundFarmer-first sourcingNo bleaching agentsFortified with ironTested 43 times

Find your way in

Four doors into the same pantry.

5 products

Everyday essentials

Atta, salt and rava that never leave the shelf.

3 collections

Healthy choices

Multigrain, Sugar Release Control and Organic.

Guided

Shop by lifestyle

Fibre-first, low-effort or fully organic kitchens.

South & West

Regional favourites

Vermicelli, rava, dalia and instant mixes.

The portfolio

One kitchen. Seven collections. Every meal of the day.

Hover or tap any pack to see what’s inside, who it’s made for and how families use it.

Aashirvaad Shudh Chakki Atta pack on a wooden counter with wheat grains and chakki flourEveryday atta
  • Slow chakki grind keeps aroma
  • Softer rotis that stay soft
  • 43 quality checks per batch

Best for Daily rotis & parathas · 1 · 5 · 10 kg

Shudh Chakki Atta

The softest roti, every single day.

  • 100% whole wheat
  • Bran + germ intact
  • 0% maida
Explore collection
Aashirvaad Atta with Multigrains pack surrounded by soya, oat, maize and chana seedsHigh fibre
  • High dietary fibre
  • Supports digestive health
  • Take the Digestive Quotient test

Best for Fibre-first families · 1 · 5 kg

Atta with Multigrains

Six grains working quietly for your gut.

  • Wheat, oat, maize
  • Chana, soya
  • Psyllium husk
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Aashirvaad Sugar Release Control Atta pack with fenugreek, barley and a fresh rotiMindful eating
  • Slower sugar release
  • Clinically studied grain mix
  • Good for the whole family

Best for Mindful & senior diets · 1 · 5 kg

Sugar Release Control Atta

Made for the family that watches the sugar.

  • Special grain mix
  • Fenugreek & barley
  • Whole wheat base
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Aashirvaad Organic whole wheat atta and split pulses packs on a rustic wooden tableCertified organic
  • Certified organic farms
  • Traceable to the plot
  • High-protein pulses

Best for Clean-label kitchens · 1 · 5 kg

Organic Range

Grown the old way. Certified the new way.

  • Organic wheat
  • Organic pulses
  • No chemical residue
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Aashirvaad Iodized Salt and Crystal Salt packs on marble with a bowl of salt crystalsSalt
  • Supports normal growth
  • Vacuum-evaporated purity
  • Stays free-flowing in humidity

Best for Every Indian kitchen · 1 kg

Iodised & Crystal Salt

From sea crystal to your fingertips.

  • Natural sea salt
  • Guaranteed iodine
  • Free flowing
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Aashirvaad Vermicelli packs beside a ceramic bowl of vermicelli upmaInstant & ready
  • Stays non-sticky
  • Upma, kheer, payasam
  • Cooks in minutes

Best for Quick breakfasts · 440 g · 900 g

Vermicelli

Non-sticky strands. Twelve-minute dinners.

  • Made from wheat
  • Roasted strands
  • No added colour
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Aashirvaad Double Roasted Suji Rava and Broken Wheat packs with bowls of rava and daliaRegional favourites
  • Fluffy upma, never lumpy
  • Slow-digesting dalia
  • Roasted for aroma

Best for Breakfast rituals · 500 g · 1 kg

Sooji Rava & Broken Wheat

The South Indian morning, bottled up.

  • Double roasted rava
  • Coarse broken wheat
  • Whole grain
Explore collection

Our story

A blessing that travels from the field to your family table.

Years of trust
20+Years of trust
Families served
5 Cr+Families served
Traceable journey
Farm → KitchenTraceable journey
Quality promise
ITCQuality promise

Farm selection

Choice wheat belts, mapped plot by plot with partner farmers.

Fresh grinding

Stone-ground slow and cool, so aroma never leaves the flour.

Quality checks

43 checks per batch before a pack earns the name.

Nutrition kept in

Bran and germ intact — whole grain, never stripped.

Indian kitchens

Built around the ritual of dough, tawa and the second roti.

Sustainability

Fair prices, agronomy support and water-wise farming.

The promise

Trust isn’t a claim on the pack. It’s a chain you can follow.

Purity you can audit

Every batch passes 43 quality checks before it earns the name. Lot codes on every pack open the full test report.

Grain with an address

Sourced from choice-wheat belts through direct farmer partnerships — fair prices, agronomy support, no middlemen.

Nothing taken out

Whole grain, bran and germ intact. Ground slow and cool the chakki way so nutrition and aroma survive the mill.

Golden wheat field at sunrise with a farmer walking in the distance

Field to flour

Four steps between a farmer’s hand and your first roti.

01

The field

Wheat belts in MP, UP and Rajasthan, mapped plot by plot with partner farmers.

02

The selection

Grain graded for protein, moisture and lustre. Only choice lots move forward.

03

The chakki

Stone-ground slow and cool so the bran, germ and aroma stay in the flour.

04

The pack

Sealed within hours, coded for traceability, on shelf before the aroma fades.

From the kitchen

Every recipe points back to a pack.

Inspiration for the week ahead — each one built around the Aashirvaad staple already sitting in your kitchen.

Everyday soft phulka made with Shudh Chakki Atta
20 min Easy

Everyday soft phulka

The two-minute roti that puffs on the flame and stays soft till dinner.

Recommended product

Shudh Chakki Atta

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Sunday aloo paratha made with Shudh Chakki Atta
35 min Medium

Sunday aloo paratha

Golden, ghee-crisp edges with curd and pickle on the side.

Recommended product

Shudh Chakki Atta

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Ten-minute vermicelli upma made with Aashirvaad Vermicelli
10 min Easy

Ten-minute vermicelli upma

Curry leaves, mustard seeds and zero stickiness.

Recommended product

Aashirvaad Vermicelli

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Festival rava kesari made with Double Roasted Suji Rava
30 min Medium

Festival rava kesari

Double-roasted rava, saffron and cashews that never turn lumpy.

Recommended product

Double Roasted Suji Rava

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Multigrain missi roti made with Atta with Multigrains
25 min Easy

Multigrain missi roti

Six grains, a bowl of dal, and a table that goes quiet.

Recommended product

Atta with Multigrains

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Tea-time namak pare made with Shudh Chakki Atta
40 min Medium

Tea-time namak pare

Crisp, flaky and made from the same atta as your rotis.

Recommended product

Shudh Chakki Atta

View
Hands rolling fresh roti dough in a warm morning kitchen

The feeling

“A blessing is not something you say. It is something you serve, quietly, every single day.”

For millions of Indian homes, the day begins with dough. We build our products around that ritual — the softness at the first tear, the steam, the second roti nobody asked for but everyone wanted.

Scale with responsibility

Being India’s largest means owing India the most.

Indian homes reached
1 in 3Indian homes reached
Partner farmers
60,000+Partner farmers
Quality checks per batch
43Quality checks per batch
States, one standard
22States, one standard

Bring it home

Tonight’s rotis are three taps away.

Featured this week: Atta with Multigrains, 1 kg & 5 kg. Order from your preferred store, or find the nearest shelf stocking your pack size.

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Featured Aashirvaad Atta with Multigrains pack styled with multigrain seeds