Flagship · Everyday atta

Shudh Chakki Atta

100% whole wheat, ground the chakki way. The softest roti, every single day — with nothing taken out and nothing added in.

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Aashirvaad Shudh Chakki Atta pack on a wooden counter with wheat grains and chakki flour

100% Atta. 0% Maida.Chakki groundFarmer-first sourcingNo bleaching agentsFortified with ironTested 43 times100% Atta. 0% Maida.Chakki groundFarmer-first sourcingNo bleaching agentsFortified with ironTested 43 times

Hands kneading fresh atta dough in a warm morning kitchen

The story

Slow grinding is the whole secret.

We start with choice wheat — graded for protein, moisture and lustre before a single grain enters the mill. Nothing bleached, nothing blended down with maida.

The chakki turns slow and cool. Heat is the enemy of aroma, so we trade speed for flavour and keep the bran and germ where they belong: in your flour.

Packs are sealed within hours and lot-coded, so the atta that reaches your kitchen behaves the same in January as it does in July — one dough, one roll, one soft roti.

Key benefits

Six reasons it stays on the shelf.

Freshness

Sealed within hours of the grind so the aroma reaches your dough intact.

Nutrition

Bran and germ retained — fibre, protein and minerals stay in the flour.

Soft rotis

High water absorption gives dough that stays soft hours after cooking.

Trusted quality

43 quality checks per batch, lot-coded and traceable to the mill.

Whole wheat

100% atta. 0% maida. Nothing bleached, nothing stripped out.

Consistency

Same texture, colour and roll every single time, across every pack size.

Product highlights

Everything on the back of the pack.

Best for

Daily rotis, phulkas and parathas

Texture

Fine, warm-toned chakki grind

Shelf life

Best within 4 months of packing

Storage

Cool, dry place in an airtight container

Pack sizes

1 kg · 5 kg · 10 kg

Certifications

FSSAI licensed · ISO 22000 · Halal

What’s inside

Wheat, and the four lives it lives.

The wheat

Choice lots from MP, UP and Rajasthan, graded for protein and lustre.

The flour

Stone-ground slow and cool, so bran, germ and aroma survive the mill.

The dough

Absorbs water evenly, kneads smooth and rests without drying out.

The roti

Puffs full, tears soft and stays soft long after the tawa cools.

Packs that share the same shelf.

High fibre

High dietary fibre
Supports digestive health
Take the Digestive Quotient test

Best for Fibre-first families · 1 · 5 kg

Atta with Multigrains

Six grains working quietly for your gut.

Wheat, oat, maize
Chana, soya
Psyllium husk

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Mindful eating

Slower sugar release
Clinically studied grain mix
Good for the whole family

Best for Mindful & senior diets · 1 · 5 kg

Sugar Release Control Atta

Made for the family that watches the sugar.

Special grain mix
Fenugreek & barley
Whole wheat base

Explore collection

Certified organic

Certified organic farms
Traceable to the plot
High-protein pulses

Best for Clean-label kitchens · 1 · 5 kg

Organic Range

Grown the old way. Certified the new way.

Organic wheat
Organic pulses
No chemical residue

Crisp, flaky and made from the same atta as your rotis.

Recommended product

Shudh Chakki Atta

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Bring it home

Tonight’s rotis are three taps away.

Featured this week: Atta with Multigrains, 1 kg & 5 kg. Order from your preferred store, or find the nearest shelf stocking your pack size.

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Featured Aashirvaad Atta with Multigrains pack styled with multigrain seeds